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| Accounting for Non-accounting Students |
| Language:English | Channel:Accounting |
Accounting for Non-Accounting Students, 7th edition
With an unbeatable reputation for clarity and accessibility, Accounting for Non-Accounting Students illuminates the principles of financial and management accounting for the non-specialist student. Encapsulating the essentials of book-keeping as well as the rules of accounting, the book guides the student through the basics in a non-technical style, and illustrates where and why these concepts are applied in the real world.
Contin... |
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| Essentials of Marketing Research |
| Language:English | Channel:Marketing |
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic. |
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| Managing Careers: theory and practice |
| Language:English | Channel:Career |
This important new book addresses the concepts and principles of career planning and management in a contemporary context. Acknowledging the often-cited motto of many organizations, that people are their most important assets, this book explores systematic ways of retaining and developing talented people. It is ideal for students of HRM or at MBA level taking a module on career management. Additionally, it is of great interest to consultants, HR managers and individuals wishing to develop their ... |
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| Working Abroad: The Complete Guide to Overseas Employment and Living in a New Country |
| Language:English | Channel:Others |
Whatever the reason and however long you plan to stay, moving overseas is not just about deciding what to take with you. Your entire life is about to change and the more prepared you are, the better the relocation will go. "Working Abroad" covers everything that employees and their families might need to know about expatriate employment and the associated issues of living in a new country. It provides a full reference source to help assess the pros and cons of overseas employment, including job ... |
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| The Training Design Manual: The Complete Practical Guide to Creating Effective and Successful Traini |
| Language:English | Channel:Others |
This workbook and the accompanying online resources provide a one-stop reference manual for designing and delivering a training course. Written in a user-friendly style, The Training Design Manual guides the reader through the design process from start to finish. Theoretical concepts are followed by examples of practical application, and a blend of text and graphics appeals to a wide range of learning styles. Online material includes design templates which the reader can use to record ideas a... |
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| The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your |
| Language:English | Channel:Economy General |
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. But in Europe, the process of commercializing IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction.
Produced in association with the European Patent Office, The Handbook of European Intellectual Prop... |
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| Supply Chain Project Management. Second Edition (Resource Management) |
| Language:English | Channel:Management |
Improving supply chain efficiency, especially in today’s unsettled business climate, requires that managers go beyond doing business as usual. They must apply inspiration and perspiration in a structured, collaborative, and measurable approach that blends project management with supply chain management knowledge and practice:
Supply Chain Project Management, Second Edition offers the supply chain practitioners and project managers of today with a fully updated guide for implementing... |
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| Communicate to Win |
| Language:English | Channel:Self-Improvement General |
Communicate to Win is full of sound, practical advice on every aspect of business and personal communication, such as how to: encourage people to like you, understand what motivates people, use the telephone effectively, excel at one-on-one conversation, develop your emotional intelligence, master a good writing style and give a great public presentation. |
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| The Speculation Economy: How Finance Triumphed Over Industry |
| Language:English | Channel:Finance |
American businesses today are obsessed with the price of their stock, and no wonder. The consequences of even a modest decrease can be so dire that some executives would rather damage their corporation's long-term health than allow quarterly returns to fall below projections. But how did this situation come about? When did the stock market become the driver of the American economy?
Lawrence E. Mitchell identifies the moment in American history when finance triumphed over industry. H... |
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| Towers of Capital: Office Markets & International Financial Services (Real Estate Issues) |
| Language:English | Channel:Real Estate |
Are global city office markets inherently unstable?
This examination of office markets in major world cities analyses the flows of capital that create urban form, the nature of ownership, investment and occupation and the impact of office markets on economic stability.
Towers of Capital – office markets & international financial services explores the relationship between the evolution of major international financial centres as part of the global capital market system, the develo... |
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