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| Blogging to Drive Business: Create and Maintain Valuable Customer Connections |
| Language:English | Channel:Business |
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits
Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract... |
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| Retailing in the 21st Century: Current and Future Trends |
| Language:English | Channel:Business |
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Ma... |
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| The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary |
| Language:English | Channel:Business |
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the worl... |
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| Family Values and Value Creation: The Fostering Of Enduring Values Within Family-Owned Businesses |
| Language:English | Channel:Business |
The values and cultures of successful family businesses have long been acclaimed but rarely examined. This book attempts to rectify that. Featuring cross-Atlantic contributions from Bocconi, Harvard, London Business School, Kellogg and others, this important compilation assembles leading research by those who pioneered the field before it became popular. It addresses real issues that family business owners face on a daily basis - from strategy and governance, to culture and performance - fosteri... |
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| Understanding and Profiting from Intellectual Property |
| Language:English | Channel:Business |
This book discusses the strategic and managerial issues surrounding intellectual property (IP) and the international commercialisation of these embedded products in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP. The discussions are supported by relevant case studies and statistical data. |
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| Wine Brands: Success Strategies for New Markets, New Consumers and New Trends |
| Language:English | Channel:Business |
The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. How can marketers and academics respond to this challenge in the wine industry? Every few months new technologies, new devices, and new practices require analysis, creative processes, and adaptation. E-marketing is a global strategy allowing the indu... |
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| The 25 Sales Strategies That Will Boost Your Sales Today! |
| Language:English | Channel:Business |
Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you! |
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| Real Venture Capital: Building International Businesses |
| Language:English | Channel:Business |
A principal theme of the book is a plea for "real venture capital," with the venture capitalist adding substantial value to companies and their founders through a wide knowledge of business, in contrast to the purely financial skills required in other sectors of the private equity field, such as leveraged buy-outs. |
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| Business Confronts Terrorism: Risks and Responses |
| Language:English | Channel:Business |
In the aftermath of September 11, the daily barrage of predictions of incipient terrorist attacks against business targets-nuclear power and chemical plants, shopping malls, financial institutions, tourist attractions-has accelerated the need to understand the impact of terrorism on business.
The business community-personnel, facilities, and operations-constitute a prime target of contemporary terrorism. This timely book analyzes the threats facing U.S. business due to terrorism, i... |
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The Power of Two presents the best way for your company to increase competitive advantage. By forming close collaborative relationships with a small set of customers and suppliers you can achieve a significant cost advantage over your competitors, increase your market share and achieve significant top line growth.
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