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| Promote Your Business: How to Write Effective Marketing Material for Your Small Business |
| Language:English | Channel:Marketing |
Offering an array of writing tools for small businesses, this guide helps owners promote their companies effectively without the help of copywriters or public relations professionals. Instructions on writing for marketing brochures, newsletters, press releases, advertisements, and the company's web site are provided. Also included are case studies and examples of good and bad business writing.
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| Quantitative Models in Marketing Research |
| Language:English | Channel:Marketing |
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a...ReadMore |
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| Credibility Marketing |
| Language:English | Channel:Marketing |
Increase your image and visibility through media exposure, thereby separating yourself from the competition.
In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition.
Instead of traditional sales calls and r...ReadMore |
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| Permission Based E-mail Marketing |
| Language:English | Channel:Marketing |
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a w...ReadMore |
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| Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End |
| Language:English | Channel:Marketing |
Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. Marketing Apocalypse assesses the present state of marketing and analyses its options for survival into the 21st century. This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieval history, postmo...ReadMore |
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| Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and th |
| Language:English | Channel:Marketing |
In today’s information-based economy, the smart use of technology isn’t just important in competing for and winning business, it’s essential. Yet most in sales leverage only a fraction of what computers and the Internet offer. Too many choices and too little time make the job difficult, if not impossible.
Winning Clients in a Wired World solves the problem–with step-by-step guidance on making the most of the technology you use every day to find, win, and keep clients.
Writ...ReadMore |
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| Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
| Language:English | Channel:Marketing |
This enjoyable but hardly essential book offers case studies of eight companies whose customer communities-that is, the base of customers who believe in a particular product or service-are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, O'Reilly & Associates, SolutionPeople and IBM. The authors, cofounders of the marketing consulting firm Wabash & Lake, claim that "customer evangelists" are free; they offe...ReadMore |
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| Market Planning Guide |
| Language:English | Channel:Marketing |
Get Hands-On, Proven Marketing Basics with This “Bible” of Business Marketing
Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.
This all-new sixth edition of the marketing classic, The Market Planning Guide, contains everything needed to develop comprehensive, customiz...ReadMore |
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| How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, Second Edit |
| Language:English | Channel:Marketing |
It has become a buyers' world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer customer buying cycles. In addition, the endless flow of information available to their prospects over the Internet make them far less dependent on the salesperson for solutions, even further limiting access to decision makers.
How do salespeople transform themselves into savvy professionals w...ReadMore |
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| Essentials Of Marketing |
| Language:English | Channel:Marketing |
Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe¿s Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.
'Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing ...ReadMore |
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 Weekly Top Hot 20 |
| (Channel:Marketing) |
| Promote Your Business: How to Write Effective Marketing Material for Your Small Business |
| Quantitative Models in Marketing Research |
| Market Planning Guide |
| Credibility Marketing |
| Permission Based E-mail Marketing |
| Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs |
| Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and th |
| Ads to Icons: How Advertising Succeeds in a Multimedia Age [ILLUSTRATED] |
| Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End |
| Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
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| Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and th |
| Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End |
| Market Planning Guide |
| Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
| Strategic Marketing: In the Customer Driven Organization |
| Fundamentals and Practice of Marketing |
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| Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs |
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