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Essentials of Marketing Research
Language:English | Channel:Marketing  
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
   
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
Language:English | Channel:Marketing  
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best m...

   
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Language:English | Channel:Marketing  
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to...

   
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Language:English | Channel:Marketing  

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.

Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphor...
   
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Language:English | Channel:Marketing  
The Definitive Guide to the New State-of-the-Art in Marketing Metrics

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to op...

   
Marketing For Dummies
Language:English | Channel:Marketing  
Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

Pack...

   
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Language:English | Channel:Marketing  
Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers!

The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.

Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketi...

   
Managers Guide to Marketing, Advertising, and Publicity
Language:English | Channel:Marketing  
Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains
The 14 principles of marketing communications strategy
Common marketing mistakes to avoid
Techniques for creating powerful mar...
   
Market Leader: Advanced Teachers Book
Language:English | Channel:Marketing  
This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business.
   
 
 
Marketing Research: A Practical Approach
Language:English | Channel:Marketing  
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprof...
   
 
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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Managers Guide to Marketing, Advertising, and Publicity
Business Without Borders: A Strategic Guide to Global Marketing
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Dictionary of Marketing
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